MARKET SEGMENTATION OF OUR COMPETITORS

Safetyware Sdn.Bhd is the one-stop health and safety solution provider which manufacture, export and distribute a wide range Personal Protective Equipments such as Gloves, Masks and Respirators, Safety Shoes.We offer more than 3000 types of safety items and are able to source for you the items you require. Competitive pricing, reliable services & delivery, no minimum order requirement and excellent support has made SAFETYWARE SDN BHD being the preferred partner of many organizations around the world. This company offer a series of value added services including technical assistance and support in order to ensure that the products are used properly and appropriately


Top Great Marketing Sdn.Bhd (formerly known as Top Great Marketing) was incorporated and in operation from the year 1991 and has earned long standing reputation of being the manufacturer & sole distributor of many high quality products to serve a wide range of industrial in Malaysia. These Companies also has a team of experienced manpower, who are committed in servicing customer's changing need. Besides to maintain the reputation on quality and service leadership, it’s also trying to get merit on their customer's trust and satisfaction.

CONTROL LEVEL OF THE MARKET

Safetyware Sdn.Bhd

By offer a series of value added services including technical assistance and support in order to ensure that the products are used properly and appropriately. Separates us from the pack is our total commitment to all of our valued customers and backed by a team of highly trained personnel, as well as with a parent company of more than 20 years of experiences in the field of occupational health and safety.

Figure 5.1: The segment serve of Safetyware Sdn.Bhd

Most of the target markets of this company are:-

1. Construction company
2. Consultancy network
3. High educational institution level
4. Professional user

Top Great Marketing Sdn. Bhd.

These company also committed in providing customers with the best price excellent service and quality product. The Company also has a team of experienced manpower, who are committed in servicing customer's changing need. Beside that, these company also invested in an integrated logistic system and warehousing facilities to ensure our customers with the reliable and dependable supplies.

Most of the target markets of this company are:-
a) Professional user
b) High educational institution level
c) Office system
d) Consultancy network
e) Sanitary work
f) Construction company

BENEFITS OFFERED BY COMPETITION

Safetyware Sdn. Bhd. has offered a series of value added services and support. It is to ensure that the products are used properly and appropriately. It is a step to approach the customers in order buy the product. It is a part of their policy to support the product after purchase activity.

Top Great Marketing Sdn. Bhd. has provided to their customers with the best price excellent service and quality product. From the best price, they can improve the quantity of their customers. They also have a team of experienced manpower, who are committed in servicing customer's changing need. Base on their experience, they can give a great service to their customer as they need. As a big company, they invested in an integrated logistic system and warehousing facilities to ensure our customers with the reliable and dependable supplies.

CUSTOMER ATTRACTION

They offer a great price with great quality. As we know, Malaysian has a great sense with offer price. They always see the offer price before the quality of product. The competition also has addition service. In Malaysia, most people buy the product with their package. The addition services make them attract with the product. As a big company, they have warehousing facilities to ensure our customers with the reliable and dependable supplies.

PRODUCT / SERVICES, PRICING AND PROMOTION

COMPETITIVE ADVANTAGES

Offer Unbeatable Promotions (Best Prices)
Our services are less costly to our clients because we have eliminated many of the expensive and extensive steps in support services process. We supply clients to get the best quality, portable, dependable with the best prices where we get the product direct through from the manufacturer. We make the cost of the products can be less by ordering in many quantities from other competitor. Besides, the left over products can be our stock for the rush order needed.

Provide On-Site Repair Services
Not only supplying tools but on the same time we also have fixed on site service to repair works in 24 hours or less. This is our promise to our clients. Our services level repair on-site authorized at any defective parts of tools.

Give The Long Duration Of Warranty
Because of we serve the quality tools product, we are able to back our tool equipment with a 2 year warranty! Our services promise that the tools will be supply with free from manufacturing defects. However, if there any defect the products will tentatively be replaced with the new one. Like as our mission “Customer Come First”. Thus, every our clients have their own power to claimed back what they should have during warranty term.

Provide The Latest Tools With High Technologies
Deploying the latest releases of tools and provides tremendous gains in design productivity and quality of results through improved performance and new features. Just as most designs evolve to become more complex and rich with features, we are responsible to supply what the best for our clients need is in improve of capability and performance of products. At Construction Tool Supplies Co., we strive to stay knowledgeable and up to date on our tool product and the latest trends design tools with high technologies.

On Time Supplies
In order to achieve our mission, we will deliver fast-response break the tools products in accordance with clients order. On-time delivery is measured as percent achievement within a window of time that brackets the customer-requested date and/or the business' committed date and is not improved by quoting long lead times and turning down tough business. Using time as a metric allows for improved quality and decreased costs as process times are reduced through systematic barrier removal.

e-Service Concept
We serve our clients from around the world through our web site, online auctions and over the phone. Our services enables our clients to have chances on-line order which empowers our clients to directly access our support and make onsite arrangements in one transparent process. Our first priority is and always will be customer service. We put the customer first not the almighty money.

Target Market
Our company provides services not only focus at Construction Company but also education institutions which are IPTA and Technical schools. Other than that, we are the main supply PPE for east coast.